Augmented Reality Makes Music a 360 Experience

Music and Augmented Reality work together to create a truly immersive experience for fans. Here are some of exciting applications of the integration that we’ve spotted.

Starting with 2018’s Coachella (rightfully nicknamed “Beychella”!) that has truly embraced the innovative world of augmented reality.  Week 1 featured Eminem taking the stage and wowing the crowd with his Eminem AR app (created by Drive Studios). The mobile AR app featured an enormous axe and a chainsaw dropping on the crowd’s head, a gigantic floating mask over the stage, and backstage footage of Eminem hanging out behind the scenes.  Fans loved the heightened experience of seeing the hip hop star combined with AR.

At Coachella 2017, we were impressed with the Coachella VR app that transformed each festival goer’s physical Coachella Welcome Box into an interactive experience just by using their phones.  The magic didn't stop there. Upon arriving at the festival, the app also used location-based beacons and GPS markers to plant “AR Easter eggs” on the festival grounds.

 Photo Credit: https://vrscout.com/news/coachella-augmented-reality-welcome-app/

Photo Credit: https://vrscout.com/news/coachella-augmented-reality-welcome-app/

Music and AR have roots stretching back to 2010 when Rihanna and David Guetta partnered with Doritos to create an AR experience of their smash hit single, “Who’s That Chick.” The music video itself was an augmented reality 3D Experience that fans could move and view the video from every angle.  It allowed them to become interactive with the colorful vibes of the music video.

Music + AR + Social Media = Welcome to Snapchat. The smash hit “What Lovers Do” by Maroon 5 feat Sza was featured on a Snapchat “Heart Halo” Augmented Reality Filter.  Maroon 5 also encouraged fans to hold the Snapchat camera while listening to “What Lovers Do” into the Shazam app which unlocked a lollipop filter that fans could also interact with.

 Photo Credit: http://latimesblogs.latimes.com/music_blog/2010/10/rihanna-to-offer-augmented-reality-clip-for-doritos-single-whos-that-chick-1.html

Photo Credit: http://latimesblogs.latimes.com/music_blog/2010/10/rihanna-to-offer-augmented-reality-clip-for-doritos-single-whos-that-chick-1.html

Users want to experience music in a fully interactive way and are embracing augmented reality for a truly emotionally connective platform.  With Candy Lab AR’s ARFuse, the possibilities for local app builders and developers are endless. Create a scavenger hunt using various songs as clues or invent an interactive music festival map coupled with AR elements to allow users from all locations to interact with the artists through their mobile phones.  

All we are waiting for is what you can create with ARFuse, because one thing we do know - it will be EPIC!